Future Implications

social

Social Media…..Where would we be without it?  Well, I personally would be a lot more productive in my spare time, because what every one else is doing in their spare time would not matter so much to me.  But that is besides the point, social media is truly the best thing that has come around since the cell phone.  Yes, we stay to connected to technology because of it, but we also can expand our wardrobe by all the cool stores we find on Pinterest, Instagram, and Facebook.  It is truly one of the best inventions for businesses and it is free.  I have my own jewelry line, and it is amazing what social media has done for me and my business.   So let us move on to future implications of social media…Yay!!!!!

While I was doing research for this blog I stumbled upon some good reads to help me on my journey.  Social media is always evolving, changing, and finding new ways to keep people engaged.  Well, brands have to do that also.  For example Ralph Lauren has been a fashion giant for many years.  Every season him and his team have to come together to come up with new and exciting fashion trends to keep consumers buying.

 Percentage-using-Social-Networking-Sites-1

Facebook is here to stay and they keep stating on top of whats hot and whats not. 58% of people surveyed have said they have a personal Facebook profile.  Brands are spending most of their time of Facebook, and that is probably due to so may people that are on Facebook.  So brands need to add the changes into their social media strategy to keep up with what is new and exciting.  It is also important for brands to look at the demographics of social media sites, and target certain markets and ages on sites that have a majority of that age group on them.

According to a recent survey, 4 out of 10 people are noting brand related items in their news feed, and that will help increase exposure if you are constantly updating your company page and showing consumers how engaged you are in social media.

I thing all of the trends in social media have to do with new developments, changes in what we like, and people get bored with things after awhile, and are looking for a change.

 

Many things we do in life is influenced by the situations around us.  Looking to keep up with the Jones’s so to speak, so our human behavior does affect the changes that are going on around us.  The key, especially in business, is to keep up with the changes so your business can change as the world does around us.  When technology changes, people change with it.  When Apple comes out with their latest device, it makes everyone want it, because they have built up such a brand, and people know this one will be a little better than the one before.  There is a great video from Paul Adams of Facebook and he talks about how the web is involved around people.  Check it out http://arquecreative.com/the-rise-of-the-social-web-and-implications-for-brands/

The bottom line is there will always be that new hot item, and there will always be that new hot social media site we just have to join.  Research what is best for your business, and happy success.

Blog References:

http://blogs.position2.com/the-changing-face-of-facebook-implications-for-brands

http://arquecreative.com/the-rise-of-the-social-web-and-implications-for-brands/

There’s an App for that!!!

There’s an app for that.  That is something commonly heard, and boy does it make like so convenient.  Apps are one of the greatest inventions.  There is almost an app for everything you can possibly imagine.  You can find out about traffic, weather, sports, deaths, coupons, and so much more.  A few weeks ago I was on I-10 heading to New Orleans and an app I have installed for WAFB, a local CBS affiliate, notified me on my I-Phone that there was a wreck on the big bridge leading to NOLA and that it was closed.  WHEW-that saved me a lot of unnecessary stress being stuck in traffic.  So that leads me to the best, there is an app for that apps that I am currently using.

Best Apps:

imagesMy favorite, and absolutely genius new app-better than Hey Tell is Voxer.  Everyone needs to start Voxing.  Quick, and to the point communicating so ou dont actually have to talk to someone, you can just walkie talkie them.  Very cool and very exciting.  And on top of the push to talk notifications for text, talk, and media-It is free.  It is like your phone becomes a walkie talkie.  Your phone makes cool sounds when someone has voxed you, so it is not like you have to constantly be on the app to know when you have been voxed. So check out this app-http://voxer.com/index.html

images-1The next best app that I am totally obsessed with is RDIO-no A in the spelling.  This is better than Pandora could ever dream to be.  It isn’t a radio station.  Any song you ever could imagine hearing is on this app.  Entire albums, soundtracks, playlists-It is truly amazing.  It is free initially and then there are different monthly packages, even with sharing options for the family that share the same Icloud account, for Apple users.  Not convinced, check out there website for more info http://www.rdio.com

116555v1This next app was introduced to me by my social media professor, and I have been hooked on it ever since.  It’s called Flipboard.  It is truly a social magazine.  You flip through various content from news, sports, celeb gossip, and even things your friends are into.  All your favorite social media info is here as well.  It truly becomes what they call your own personal magazine.  I get all my latest news from Flipboard, and I don’t even have to waste my time with other sources.  All the things I like are all here in one place.  Check out their website for more info http://flipboard.com

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The last wonderful app I am hooked on is Twit-jump.  Twitjump is great because you can store up to 21 Twitter accounts and it is easy to navigate through your different accounts.  It is easy to you and completely free-YAY.

Should you continue to use TwitJump you’ll be able to customize services according to any budget, including many free features such as:

  • Trend Analysis
  • Scheduled Tweets
  • 0-3 Keyword Searches
  • ListsBit.ly Integration
  • Bit.ly Integration
  • Push Notifications
  • Lists

This is such a fun app and it really helps you if you tweet as much as I do.  For more about it, view this article-

http://iphone-apps.toptenreviews.com/social-networking/twitjump-review.html

Well, today is my dreaded 38th birthday so I am signing off.  If you haven’t like my many fans pages, please do.  Networking and word of mouth is how we will all continue success on the web.

Till next week-I am signing off.

CarriMac-

Likes and follower goals for my readers this week:

Follow me on twitter-@carribrown1

Follow my business on twitter-@shopbangdangle

Follow my son on twitter-@cameronbrown06

Like my sons Fanpage-https://www.facebook.com/cameronmbrownactor

Like my business Fanpage-https://www.facebook.com/shopbangdangle

and for non stop laughing-https://www.facebook.com/GeorgiaSweetBrown?ref=ts&fref=ts

#twit-jump #voxer #flipboard #rdio

Facebook oh how I love thee.

Facebook……How can I thank you for all that you have given me?  Am I an addict?  Can I ever give you up?

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Facebook…..When I first discovered Facebook I thought there is no way I will like it better than myspace.  When they opened it up from college kids to anyone can join, I gave it a try.  Within days I had reconnected with old friends, some I had not seen in over 20 years.  It was great.  Then I started using it for business reasons.  At first I started using Facebook for clients when I designed websites.  I always included social media as a part of my services.  Websites for businesses were already starting to decline, but I was able to get two good years of work in.

Do businesses really even need websites anymore?  I think if your business is small, and with a tight budget, try out having a Facebook Fan Page first.  Some people may say, but people can’t shop on Facebook.  Oh yes you can—

screenshot of some of the many apps we have on our company page  images-3

Screen Shot 2013-02-10 at 8.26.28 PM

So we have an app for our Instagram feed, shopping through soldsie, join my list-a great app for your fan page to get everyone on your email mailing list,  welcome app, and another shopping link by paymentech.  The best thing about it is they were all free.  So for me it is a given for our business.  Our likes are increasing by the day, and if they are on Facebook and they like us, our posts are seen–WHAT COULD BE BETTER?

****A little tip-Check out this great article on sprout social about Facebook, Twitter, and Vine all coming together.  Video is the new trend in 2013 http://sproutsocial.com/insights/2013/02/facebook-likes-news-feed/  This site is awesome by the way******

Another great thing Facebook has done recently to help small businesses is the introduction to the nearby app.  It is genius that you can see businesses your friends like.  What could be better?  Well, maybe the introduction to Facebook business pages coming up in mobile search results.  Now this is pure genius.  Why wouldn’t you choose Facebook?  It is the age old story of if one person tells one person and another and another.  Read the article below for more info.

ck-facebook-nearby

http://blog.hubspot.com/blog/tabid/6307/bid/33954/Facebook-Now-Includes-Business-Pages-in-Local-Mobile-Search-Results.aspx

Facebook has definitely given me so much.  Friends, old and new, sales for my company, information on other businesses, and so much more.  If you aren’t on Facebook because you are worried about privacy, ahhhhh–just watch what you put.  There are security settings to help protect you.  Social Media is a great way to interact personally and professionally.  Try it out…..It can’t hurt!!!!

Goals for my readers this week:

Follow me on twitter-@carribrown1

Like my sons Fanpage-https://www.facebook.com/cameronmbrownactor

Like my business Fanpage-https://www.facebook.com/shopbangdangle

and for non stop laughing-https://www.facebook.com/GeorgiaSweetBrown?ref=ts&fref=ts

Carri Mac signing off

#facebook #carrimac