Future Implications

social

Social Media…..Where would we be without it?  Well, I personally would be a lot more productive in my spare time, because what every one else is doing in their spare time would not matter so much to me.  But that is besides the point, social media is truly the best thing that has come around since the cell phone.  Yes, we stay to connected to technology because of it, but we also can expand our wardrobe by all the cool stores we find on Pinterest, Instagram, and Facebook.  It is truly one of the best inventions for businesses and it is free.  I have my own jewelry line, and it is amazing what social media has done for me and my business.   So let us move on to future implications of social media…Yay!!!!!

While I was doing research for this blog I stumbled upon some good reads to help me on my journey.  Social media is always evolving, changing, and finding new ways to keep people engaged.  Well, brands have to do that also.  For example Ralph Lauren has been a fashion giant for many years.  Every season him and his team have to come together to come up with new and exciting fashion trends to keep consumers buying.

 Percentage-using-Social-Networking-Sites-1

Facebook is here to stay and they keep stating on top of whats hot and whats not. 58% of people surveyed have said they have a personal Facebook profile.  Brands are spending most of their time of Facebook, and that is probably due to so may people that are on Facebook.  So brands need to add the changes into their social media strategy to keep up with what is new and exciting.  It is also important for brands to look at the demographics of social media sites, and target certain markets and ages on sites that have a majority of that age group on them.

According to a recent survey, 4 out of 10 people are noting brand related items in their news feed, and that will help increase exposure if you are constantly updating your company page and showing consumers how engaged you are in social media.

I thing all of the trends in social media have to do with new developments, changes in what we like, and people get bored with things after awhile, and are looking for a change.

 

Many things we do in life is influenced by the situations around us.  Looking to keep up with the Jones’s so to speak, so our human behavior does affect the changes that are going on around us.  The key, especially in business, is to keep up with the changes so your business can change as the world does around us.  When technology changes, people change with it.  When Apple comes out with their latest device, it makes everyone want it, because they have built up such a brand, and people know this one will be a little better than the one before.  There is a great video from Paul Adams of Facebook and he talks about how the web is involved around people.  Check it out http://arquecreative.com/the-rise-of-the-social-web-and-implications-for-brands/

The bottom line is there will always be that new hot item, and there will always be that new hot social media site we just have to join.  Research what is best for your business, and happy success.

Blog References:

http://blogs.position2.com/the-changing-face-of-facebook-implications-for-brands

http://arquecreative.com/the-rise-of-the-social-web-and-implications-for-brands/

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Twitter, Hashtags, Instagram, — Oh My!!

Twitter, Hashtags, Instagram, — Oh My!!

Twitter-HashtagsHello everyone.  Wow is it already Friday?  What a week it has been.  Before I start talking about what I think is important in the social media world this week, I must give kudos to the social media world.  First off, I increased my Twitter fanbase this week with 110 new followers.  YAY!!!!  Another Twitter moment of the week was that one of the One Direction boys followed my company page.  If I had a teenage daughter she would be ever so thrilled.

So on to this weeks Carri Mac blog of the week.

imagesThe first topic of the week, which leads to the next topic is H#SHT#GS.  What are they you ask?  Well besides being the little number sign on the phone keypad, they actually have a purpose.  Whenever you are tweeting or instagraming, you may see this hashtag symbol at the end of posts.  So what is the main purpose of these little guys, besides being cute?  On Twitter for example, the hashtags can actually help you reach an audience beyond your followers.  For example if you tweet about the Superbowl, and the Superbowl isn’t following you, but you use-#superbowl, your tweet or post can show up in searches when they search that topic.  Sorta cool when you think about it.  If you check out http://www.hashtags.org you can find popular info about hashtags, including the most popular hashtags currently trending, how to actually use hashtags, and just how they can help your business.

Cute little joke in this shot below, and it is kind of how I felt when I first learned about the hashtag craze.

twitter-hashtag-cartoon

images-1So now that we may have Hashtags, and their importance squared away, let us talk about the ever trending Instagram.  Kudos to the young man who sold it to Facebook for a ton of money.  Hats off to you.  So what is Instragram?  It is actually a very cool app, where you can quickly edit your photos.  There aren’t a ton of editing options, but for a free app it is great.  You can post your pics, comment on others, follow friends, and most importantly follow all those hot pics Channing Tatum has on his page.  Instagram is definitely a great tool for your business.  You can link it straight to your Facebook and Twitter, so when you post to one you post to all.

Many companies are finding Instagram to be a very successful tool for their business.  Consumers can see new products right when you take the picture.  Why take the pic from your smart phone camera, when you can go to Instagram and take it from there?   With Facebook owning this awesome company, all of those friends, can become Instagram users.  What a no brainer to get your product or service in the minds of millions and billions of consumers.

Instagram is now available from your computer, and if you own a Mac, you can install InstaDesk-like me.  Was it worth the couple of bucks I paid to get it, well….Yes, certifiable justifiable…… So don’t you want to download Instagram?  You can interact with your friends, customers, and even potential customers to build your brand.  And even if you aren’t trying to build a business, just play and have fun with your pictures.  Instagram is now sending you email notifications when your picture or name is tagged, just like on Facebook.  Very cool how everything is starting to come full circle and link together.

The picture to the right shows the word popular at the top.  I wonder what are some of the things that get your picture to be on the popular, trending page?  Wonder if it is hashtags.  HMMMM….It is genius the way things are all brought together through hashtags!!

_59568138_instaSo why don’t we spend this week learning hashtags, signing up for twitter, and downloading Instagram.  My motto has always been if it doesn’t hurt…then it can only help.

If you still feel like Hashtags aren’t for you, this tutorial is an excellent explanation, and may help put your mind at ease.

http://www.resonancecontent.com/twitter-tutorial-hashtags-101/

Till next week-I am signing off.

CarriMac-

Likes and follower goals for my readers this week:

Follow me on twitter-@carribrown1

Follow my business on twitter-@shopbangdangle

Follow my son on twitter-@cameronbrown06

Like my sons Fanpage-https://www.facebook.com/cameronmbrownactor

Like my business Fanpage-https://www.facebook.com/shopbangdangle

and for non stop laughing-https://www.facebook.com/GeorgiaSweetBrown?ref=ts&fref=ts

#twitter #instragram #socialmediatips