Social Media…..Where would we be without it? Well, I personally would be a lot more productive in my spare time, because what every one else is doing in their spare time would not matter so much to me. But that is besides the point, social media is truly the best thing that has come around since the cell phone. Yes, we stay to connected to technology because of it, but we also can expand our wardrobe by all the cool stores we find on Pinterest, Instagram, and Facebook. It is truly one of the best inventions for businesses and it is free. I have my own jewelry line, and it is amazing what social media has done for me and my business. So let us move on to future implications of social media…Yay!!!!!
While I was doing research for this blog I stumbled upon some good reads to help me on my journey. Social media is always evolving, changing, and finding new ways to keep people engaged. Well, brands have to do that also. For example Ralph Lauren has been a fashion giant for many years. Every season him and his team have to come together to come up with new and exciting fashion trends to keep consumers buying.
Facebook is here to stay and they keep stating on top of whats hot and whats not. 58% of people surveyed have said they have a personal Facebook profile. Brands are spending most of their time of Facebook, and that is probably due to so may people that are on Facebook. So brands need to add the changes into their social media strategy to keep up with what is new and exciting. It is also important for brands to look at the demographics of social media sites, and target certain markets and ages on sites that have a majority of that age group on them.
According to a recent survey, 4 out of 10 people are noting brand related items in their news feed, and that will help increase exposure if you are constantly updating your company page and showing consumers how engaged you are in social media.
I thing all of the trends in social media have to do with new developments, changes in what we like, and people get bored with things after awhile, and are looking for a change.
Many things we do in life is influenced by the situations around us. Looking to keep up with the Jones’s so to speak, so our human behavior does affect the changes that are going on around us. The key, especially in business, is to keep up with the changes so your business can change as the world does around us. When technology changes, people change with it. When Apple comes out with their latest device, it makes everyone want it, because they have built up such a brand, and people know this one will be a little better than the one before. There is a great video from Paul Adams of Facebook and he talks about how the web is involved around people. Check it out http://arquecreative.com/the-rise-of-the-social-web-and-implications-for-brands/
The bottom line is there will always be that new hot item, and there will always be that new hot social media site we just have to join. Research what is best for your business, and happy success.